iDetail – eDetail – eDetailing

Since the iPad debut, pharmaceutical companies put an iPad into the hands of all their sales representatives. iPad detailing has replaced the conventional paper details. This is now referred to as eDetailing (eDetail, iDetail).


Better Customer Engagement

The details are now interactive and eye-catching. Several studies revealed, that tablets make meetings with company representatives more valuable than those without the devices.


iDetail Design And Development

In the past 5 years blackmirror media has helped 4 pharmaceutical companies’ 60+ brands  all over the world from Colombia through EU to China and the Philippines in converting their existing details to eDetails, creating a vast 8000+ slides.

We create concepts and designs and we implement iDetails using html5, javascript, CSS3 and webkit technologies.